Somesh Kumar Sinha

Organizational Behavior and Human Resource Management · 2020

A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Somesh Kumar Sinha trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Kristopher J Preacher
  2. Marko Sarstedt
  3. Andrew F. Hayes
  4. Jörg Henseler
  5. Christian M. Ringle
  6. Joseph F. Hair
  7. Youjae Yi
  8. Katherine N. Lemon
  9. Mariola Palazon
  10. Pierre Chandon

Papers from Somesh Kumar Sinha's perspective

Ordered by how strongly the researchers Somesh Kumar Sinha trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results
  2. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
  3. A Benefit Congruency Framework of Sales Promotion Effectiveness
  4. When Do Price Thresholds Matter in Retail Categories
  5. The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types (Journal of Retailing)
  6. Effectiveness of price discounts and premium promotions
  7. Developing Synergies between Promotions and Brands in Different Price-Quality Tiers
  8. The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotions
  9. The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour
  10. The Relative Trustworthiness of Inferential Tests of the Indirect Effect in Statistical Mediation Analysis (Psychology Science)

Their papers