Effectiveness of price discounts and premium promotions

By Mariola Palazon, Elena Delgado-Ballester. 2009

156 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/92ac3044c4d2e2d988550c3145004ef4278b1b78

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In Marketing

1. Priyanka Verma

Citations in the corpus

• Impact of sales Promotion's benefits on perceived value: Does product category moderate the results? (2020, background): “Premiums (non-monetary) are more effective than price discounts at low benefit levels (Palazon and Delgado-Ballester, 2009).”