Subjective Knowledge, Search Locations, and Consumer Choice

By Christine Moorman, Kristin Diehl, David Brinberg, Blair Kidwell. 2004

381 citations recorded by the source corpus.

Subfields: General Decision Sciences, Management, Monitoring, Policy and Law, Safety Research

View Paper: https://www.semanticscholar.org/paper/ab530c1dc911b14d7ca9cd16e74751bb013153c6

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Citations in the corpus

Explanation Fiends and Foes: How Mechanistic Detail Determines Understanding and Preference (2013, result): “A critical lesson from this work is that true understanding of a causal mechanism and a sense that one understands it are often dissociated, a theme that is analogous to investigations in several areas of consumer research documenting dissociations between objective and subjective knowledge (Alba an”
Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers (2016, background): “[101] suggested that subjective knowledge influences the choice of the consumer, as they are inspired to act on the knowledge they have.”
Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making (2008, methodology): “The cognitive ability measure was generated for use in this study and is a formative measure (see Hardesty, Bearden, and Carlson 2007; Moorman et al. 2004).”
Emotional Calibration Effects on Consumer Choice (2008, background): “, objective knowledge) measure was patterned after that of Moorman et al. (2004) and is based on the respondent’s knowledge regarding the nutrition content of a variety of typical foods.”
Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation (2007, background): “…how people process and respond to changes in nutritional information (Andrews, Netemeyer, and Burton 1998; Balasubramanian and Cole 2002; Moorman et al. 2004) and product quantity (Chandon and Wansink 2002; Folkes and Matta 2004; Krider, Raghubir, and Krishna 2001; Raghubir and Krishna…”
Subjective Knowledge in Consumer Financial Decisions (2013, methodology): “However, empirical research across a range of domains has found that OK and SK are distinct constructs that do not always coincide (e.g., Brucks 1985; Carlson et al. 2009; Moorman et al. 2004; Park, Mothersbaugh, and Feick 1994; Radecki and Jaccard 1995).”
The Influence of Incidental Affect on Consumers’ Food Intake (2007, background): “…health claims and nutrition labels influence health beliefs and purchase intentions (Balasubramanian and Cole 2002; Kozup, Creyer, and Burton 2003; Moorman et al. 2004), a pressing issue for the Food and Drug Administration (FDA; 2003) is whether such information can realistically influence food…”
The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions (2007, background): “Consumer researchers have extensively studied biased nutrition inferences (e.g., Andrews, Netemeyer, and Burton 1998; Moorman et al. 2004), but they have focused on nutrition evaluation and purchase decisions rather than calorie estimations or consumption decisions.”