Consumers' perceptions of promotional framing of price

By Indrajit Sinha, Michael F. Smith. 2000

224 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/e93330fee4328878a980daab8e04f363684e5f72

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Elena Delgado-Ballester
2. Mariola Palazon

In Marketing

1. Elena Delgado-Ballester
2. Mariola Palazon

Citations in the corpus

• Effectiveness of price discounts and premium promotions (2009, methodology): “According to the Silver Lining Principle proposed by Thaler (1985) from Prospect Theory, it is better to segregate the losses and the gains when the former are large and the latter small.”