Deal‐prone consumers' response to promotion: The effects of relative and absolute promotion value

By Devon DelVecchio. 2005

112 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/248ceea5b17ed6f6a4cc910719b4d07b240ce825

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. J. Carlson
2. Darrel D. Muehling
3. Elena Delgado-Ballester
4. Ioannis Kareklas
5. Mariola Palazon
6. Ian Phau
7. Chris Marchegiani

In Organizational Behavior and Human Resource Management

1. J. Carlson
2. Darrel D. Muehling
3. Elena Delgado-Ballester
4. Ioannis Kareklas
5. Mariola Palazon

Citations in the corpus

• “I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists (2014, methodology): “Our measures of factors related to egoistic considerations included Nutritional Value, Natural Content, Frugality, Deal Proneness, and Value Consciousness.”
• Effectiveness of price discounts and premium promotions (2009, methodology): “To overcome this problem, the third pretest (60 subjects) followed the methodology employed by Diamond (1992), which is based on indifference judgments.”