Marc Fetscherin

Marketing · 2009–2019

A researcher in the Science corpus: 8 papers; trusts 56 researchers and is trusted by 16 researchers here, as inferred from the citation graph.

Subfields

Whom Marc Fetscherin trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Shaomin Li
  2. Aaron C. Ahuvia
  3. M. F. Ji
  4. K. Sivakumar
  5. Peter J. Buckley
  6. Matthew Thomson
  7. P. Aggarwal
  8. John H. Dunning
  9. Noël Albert
  10. Choong Whan Park

Who trusts Marc Fetscherin overall

  1. Narissara Palusuk
  2. Ilan Alon
  3. Vanessa P. G. Bretas
  4. Philipp A. Rauschnabel
  5. Nooria Yari
  6. Bernadett Koles
  7. Maisam Shirkhodaie
  8. Rajibul Hasan
  9. Nina Krey
  10. Erik Lankut

Papers from Marc Fetscherin's perspective

Ordered by how strongly the researchers Marc Fetscherin trusts endorse each paper. Same corpus, a different order for every researcher.

  1. When Good Brands Do Bad
  2. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
  3. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
  4. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
  5. The psychology of interpersonal relations
  6. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
  7. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
  8. Self‐Construal, Reference Groups, and Brand Meaning
  9. Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
  10. Institutional Transitions and Strategic Choices

Their papers