Consumer Brand Relationships Research: A Bibliometric Citation Meta-Analysis

By Marc Fetscherin, Daniel Heinrich. 2015

449 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6e965347476562f29f00e6bb734b13ade32dcc02

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Brand love is all around: loyalty behaviour, active and passive social media users (2020, background): “According to Fetscherin and Heinrich (2015) bibliometric citation meta-analysis about consumer brand relationships, the most influential article is by Oliver (1999), who analysed the relationship between brand satisfaction and brand loyalty.”
What type of relationship do we have with loved brands (2014, background): “These studies distinguish various emotions consumers have for brands (Batra et al., 2012) and illustrate that “consumer brand relationships research is multi-disciplinary, multi-dimensional and multiconceptual (Fetscherin and Heinrich, 2014b, p. 1).”
Cultural intelligence, global mindset, and cross-cultural competencies: a systematic review using bibliometric methods (2020, methodology): “…perform our analyses, we first selected the appropriate publications using the WoS database by Clarivate Analytics, for three reasons: first, it is well recognised and most authors performing bibliometric analyses use it (e.g., Fetscherin and Heinrich, 2015; Collinson and Rugman, 2010).”
The Circular Economy – A new sustainability paradigm? (2017, background): “It can be used to describe, evaluate and monitor the state of a particular field over time, evaluating meta-analytically the development of a given research area to identify their key components and underlying theoretical frameworks (Fetscherin and Heinrich, 2015).”
Brand management in higher education: The University Brand Personality Scale (2016, methodology): “Prior research uses the brands-as-personmetaphor to describe how, why, and when consumers relate to brands (Fetscherin & Heinrich, 2015; Fournier, 1998).”