Philipp A. Rauschnabel
Sociology and Political Science · 2014–2022
A researcher in the Science corpus: 11 papers; trusts 44 researchers and is trusted by 5 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 215 citations into it; #13,595 of 22,756 by trust here, #3,644 by citations
- Marketing — 139 citations into it; #6,254 of 6,289 by trust here, #1,127 by citations
- Information Systems and Management — 106 citations into it; #2,284 of 3,842 by trust here, #685 by citations
- Organizational Behavior and Human Resource Management — 70 citations into it
- Social Psychology — 51 citations into it
- Human-Computer Interaction — 50 citations into it; #2,159 of 2,253 by trust here, #837 by citations
- Communication — 36 citations into it
- Computer Vision and Pattern Recognition — 28 citations into it
Whom Philipp A. Rauschnabel trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- John R. Rossiter
- Rik Pieters
- Noël Albert
- Kristopher J Preacher
- Sara Kim
- Naresh K. Malhotra
- Philip M. Podsakoff
- Ana Javornik
- Andrew F. Hayes
- Xinshu Zhao
Who trusts Philipp A. Rauschnabel overall
- Graeme McLean
- Yogesh Kumar Dwivedi
- Reto Felix
- Tseng-Lung Huang
- E. Wallace
- Christian Hinsch
- Kofi Osei-Frimpong
- Narissara Palusuk
- Richard P. Bagozzi
- S. R. Nikhashemi
Papers from Philipp A. Rauschnabel's perspective
Ordered by how strongly the researchers Philipp A. Rauschnabel trusts endorse each paper. Same corpus, a different order for every researcher.
- Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
- Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
- A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (Management Sciences)
- Multivariate Data Analysis (Technometrics)
- A Survey of Augmented Reality
- Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
- Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
- Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
- Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques (MIS Q.)
- Theory of Planned Behavior
Their papers
- You’re so lovable: Anthropomorphism and brand love (2014) — 250 citations
- Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks (2018) — 298 citations
- Augmented reality marketing: How mobile AR-apps can improve brands through inspiration (2019) — 566 citations
- Setting the future of digital and social media marketing research: Perspectives and research propositions (2020) — 2,503 citations
- Wearable technologies: The role of usefulness and visibility in smartwatch adoption (2016) — 493 citations
- An adoption framework for mobile augmented reality games: The case of Pokémon Go (2017) — 442 citations
- Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy (2022) — 2,089 citations
- What is XR? Towards a Framework for Augmented and Virtual Reality (2022) — 726 citations
- What motivates users to hashtag on social media? (2019) — 106 citations
- Religiousness and environmental concern: A multilevel and multi-country analysis of the role of life satisfaction and indulgence (2018) — 99 citations
- Brand management in higher education: The University Brand Personality Scale (2016) — 215 citations