Nina Krey

Marketing · 2016–2020

A researcher in the Science corpus: 4 papers; trusts 9 researchers and is trusted by 6 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 49 citations into it; #2,878 of 6,289 by trust here, #2,352 by citations
• Sociology and Political Science — 47 citations into it
• Organizational Behavior and Human Resource Management — 36 citations into it; #4,531 of 8,741 by trust here, #5,259 by citations
• Information Systems and Management — 33 citations into it
• Social Psychology — 11 citations into it
• Statistics and Probability — 8 citations into it
• Artificial Intelligence — 6 citations into it
• Clinical Psychology — 6 citations into it

Whom Nina Krey trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. John R. Rossiter
2. Judea Pearl
3. Alain d'Astous
4. Yongjun Sung
5. Marc Fetscherin
6. Ki Joon Kim

Who trusts Nina Krey overall

1. Philipp A. Rauschnabel

Papers from Nina Krey's perspective

Ordered by how strongly the researchers Nina Krey trusts endorse each paper. Same corpus, a different order for every researcher.

1. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
2. Multivariate Data Analysis (Technometrics)
3. A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (Management Sciences)
4. Measuring the Customer Experience in Online Environments: A Structural Modeling Approach
5. Structural equation modeling with EQS : basic concepts, applications, and programming
6. Brand personality: A meta-analytic review of antecedents and consequences (Marketing letters)
7. Use of structural equation modeling in operations management research: Looking back and forward ☆
8. The C-OAR-SE procedure for scale development in marketing
9. A Corporate Character Scale to Assess Employee and Customer Views of Organization Reputation
10. Quo vadis TAM? (Journal of the AIS)

Their papers

• Wearable technologies: The role of usefulness and visibility in smartwatch adoption (2016) — 493 citations
• Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale (2020) — 109 citations
• Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations (2017) — 790 citations
• Brand management in higher education: The University Brand Personality Scale (2016) — 215 citations