What type of relationship do we have with loved brands

By Marc Fetscherin. 2014

130 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7c168af4af7777333c245d535b2c4a1835264f46

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Maisam Shirkhodaie
2. Narissara Palusuk
3. Mahsa Rastgoo-deylami
4. Bernadett Koles
5. Rajibul Hasan

In Organizational Behavior and Human Resource Management

1. Maisam Shirkhodaie
2. Narissara Palusuk
3. Mahsa Rastgoo-deylami
4. Bernadett Koles
5. Rajibul Hasan

In Sociology and Political Science

1. Maisam Shirkhodaie
2. Narissara Palusuk
3. Mahsa Rastgoo-deylami
4. Bernadett Koles
5. Rajibul Hasan

Citations in the corpus

• ‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love (2019, methodology): “The majority of scholarly work situates the concept of brand love within the greater theoretical orbit of interpersonal relationships (Fetscherin, 2014; Hess, Story, & Danes, 2011).”
• Positive Word of Mouth Marketing: Explaining the Roles of Value Congruity and Brand Love (2016, background): “It is also researches on the acceptance the effect of brand love on the word of mouth; Nazari et al., 2014; Wallace et al., 2014; Fetscherin, 2014; Albert and Moronka, 2013; Unal and Aydin, 2013; Yasin and Shamim, 2013.”