Maisam Shirkhodaie
Marketing · 2016
A researcher in the Science corpus: 1 paper; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 14 citations into it
- Sociology and Political Science — 11 citations into it
- Organizational Behavior and Human Resource Management — 10 citations into it
Whom Maisam Shirkhodaie trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Sevtap Ünal
- Hatice Aydin
- Marc Fetscherin
- Urška Tuškej
- Tom J Brown
- Noël Albert
- A. Ismail
- Hans H. Bauer
- Michael F. Walsh
- E. Wallace
Papers from Maisam Shirkhodaie's perspective
Ordered by how strongly the researchers Maisam Shirkhodaie trusts endorse each paper. Same corpus, a different order for every researcher.
- The role of consumer–brand identification in building brand relationships
- Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context
- How to Create High Emotional Consumer-Brand Relationships? The Causalities of Brand Passion
- The role of brand love in consumer‐brand relationships
- Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants.
- Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers
- An Investigation on the Evaluation of the Factors Affecting Brand Love
- Values and collective self‐esteem as predictors of consumer susceptibility to interpersonal influence among university students
- What type of relationship do we have with loved brands
- Consumer engagement with self-expressive brands: brand love and WOM outcomes
Their papers
- Positive Word of Mouth Marketing: Explaining the Roles of Value Congruity and Brand Love (2016) — 104 citations