Narissara Palusuk
Marketing · 2019
A researcher in the Science corpus: 1 paper; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 38 citations into it
- Organizational Behavior and Human Resource Management — 30 citations into it
- Sociology and Political Science — 28 citations into it
- Social Psychology — 14 citations into it
- Experimental and Cognitive Psychology — 10 citations into it
Whom Narissara Palusuk trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Marc Fetscherin
- P. Pintrich
- Edwin A. Locke
- Noël Albert
- Aaron C. Ahuvia
- Matthew Thomson
- Choong Whan Park
- Gary P. Latham
- P. Aggarwal
- T. Langner
Papers from Narissara Palusuk's perspective
Ordered by how strongly the researchers Narissara Palusuk trusts endorse each paper. Same corpus, a different order for every researcher.
- The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
- You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
- Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives
- The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
- Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
- Brand Love
- You’re so lovable: Anthropomorphism and brand love
- When consumers love their brands: Exploring the concept and its dimensions
- The role of brand love in consumer‐brand relationships
- The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior