Rajibul Hasan

Marketing · 2019–2020

A researcher in the Science corpus: 2 papers; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 53 citations into it
• Sociology and Political Science — 52 citations into it
• Organizational Behavior and Human Resource Management — 43 citations into it
• Social Psychology — 21 citations into it
• Experimental and Cognitive Psychology — 11 citations into it

Whom Rajibul Hasan trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Marc Fetscherin
2. P. Pintrich
3. Edwin A. Locke
4. Noël Albert

Papers from Rajibul Hasan's perspective

Ordered by how strongly the researchers Rajibul Hasan trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
2. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
3. Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives
4. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
5. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
6. Brand Love
7. You’re so lovable: Anthropomorphism and brand love
8. When consumers love their brands: Exploring the concept and its dimensions
9. The role of brand love in consumer‐brand relationships
10. Falling in Love With a Product: the Structure of a Romantic Consumer-Product Relationship

Their papers

• Leveraging human-robot interaction in hospitality services: Incorporating the role of perceived value, empathy, and information sharing into visitors’ intentions to use social robots (2020) — 532 citations
• ‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love (2019) — 154 citations