Bernadett Koles
Marketing · 2019
A researcher in the Science corpus: 1 paper; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 38 citations into it
- Organizational Behavior and Human Resource Management — 30 citations into it
- Sociology and Political Science — 28 citations into it
- Social Psychology — 14 citations into it
- Experimental and Cognitive Psychology — 10 citations into it
Whom Bernadett Koles trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Bernadett Koles's perspective
Ordered by how strongly the researchers Bernadett Koles trusts endorse each paper. Same corpus, a different order for every researcher.
- The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
- You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
- Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives
- The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
- Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
- Brand Love
- You’re so lovable: Anthropomorphism and brand love
- When consumers love their brands: Exploring the concept and its dimensions
- The role of brand love in consumer‐brand relationships
- The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior