New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

By Koen Pauwels, Jorge M. Silva-Risso, Shuba Srinivasan, Dominique M. Hanssens. 2004

612 citations recorded by the source corpus.

Subfields: Finance, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/015b46bd4714521604c287c035cc7d47149fa416

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Citations in the corpus

Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great (2013, result): “First, in line with the majority of the marketing–finance interface studies (e.g., Gruca and Rego 2005; Joshi and Hanssens 2010; Pauwels et al. 2004; Srinivasan et al. 2009; Tuli and Bharadwaj 2009), our sample consists of only the firms in the top 30% of their industries in terms of size.”
The Effect of Customer Satisfaction on Consumer Spending Growth (2010, background): “Lahart 2003), while many durable goods manufacturers have switched to 0% financing to keep their sales levels up (Pauwels et al. 2004).”
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective (2011, background): “For example, previous investigations have considered the effects of new products and sales promotions (Pauwels et al. 2004) and the influence of advertising and research and development (R&D) on the stock returns of firms in the personal computer manufacturing industry (Joshi and Hanssens 2010).”
A closer look into the materialism construct: the antecedents and consequences of materialism and its three facets (2015, background): “Innovativeness The desire to seek the new and different (Hirschman, 1980) is considered a positive consequence of materialism because it promotes business and, by extension, the welfare of organizations and society (Pauwels et al., 2004).”
Price and Advertising Effectiveness over the Business Cycle (2013, methodology): “We apply the CF filter to log-transformed quarterly GDP data and transform the resulting series to a monthly sequence (the temporal aggregation level of our sales and marketing-support series) through linear interpolation (for similar practices, see Pauwels et al. 2004 and Srinivasan et al.”
The Value of Quality (2007, background): “In addition to these studies, Pauwels et al. (2004) use time series methods to relate new product introductions to firm value.”
Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance (2012, methodology): “Prior studies in marketing and ﬁnance have successfully used vector autoregressive models for similar purposes (e.g., Joshi and Hanssens 2010, Luo 2009, Pauwels et al. 2004, Tet-lock 2007).”
Retail-Price Drivers and Retailer Profits (2007, background): “Variance decomposition Forecast error variance Enders (2004) Hanssens (1998) What are the drivers of retail price…? decomposition Pauwels et al. (2004) Generalized forecast Pesaran and Shin (1998) This paper Without imposing a causal ordering on the variables? error variance decomposition (GFEVD) 3.”
Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009, neutral): “Although marketing actions can theoretically be traced back to daily or even five-minute intervals (e.g., a firm’s announcement of an innovation launch), they are typically examined at weekly or longer intervals (e.g., weekly in Pauwels et al. 2004; annually in McAlister, Srinivasan, and Kim 2007).”