When Do Price Thresholds Matter in Retail Categories

By Koen Pauwels, Shuba Srinivasan, Philip Hans Franses. 2007

121 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/624fdfb31825ae9c9d8a1c6e978cb8389e8242c1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Koen Pauwels
2. Harikesh S. Nair
3. Carl F. Mela
4. Pradeep Chintagunta
5. Dirk Van den Poel
6. Freddy Heylen
7. M. Dossche
8. Bart J. Bronnenberg

In Management Science and Operations Research

1. Pradeep Chintagunta
2. Carl F. Mela
3. Thorsten Wiesel
4. Evert de Haan
5. Koen Pauwels
6. Harikesh S. Nair
7. Dirk Van den Poel
8. Freddy Heylen

In Marketing

1. Harikesh S. Nair
2. Pradeep Chintagunta
3. Koen Pauwels
4. Thorsten Wiesel
5. Evert de Haan
6. Carl F. Mela
7. Dirk Van den Poel
8. M. Dossche

Citations in the corpus

• The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework (2016, background): “…models Vector AutoRegression model VAR in differences Vector error correction Structural VAR (SVAR) Predictive validity Dekimpe and Hanssens (1999) Pauwels, Srinivasan, and Franses (2007) This study Leeflang et al. (2015) How do performance and advertising interact in the long and short run,…”
• Memory, Attention, and Choice* (2020, unknown): “…dozens of retail product categories and different retailers, research in marketing suggests that demand is rigid with respect to small price changes, but shows greater elasticity for larger price changes in either direction (Pauwels et al 2007, Casado and Ferrer, 2013, Cheng and Monroe 2013).”
• Impact of sales Promotion's benefits on perceived value: Does product category moderate the results? (2020, background): “…the cross-category effect (Leeflang and Parreño-Selva, 2012; Walters, 1991), within-category effects (Leeflan et al., 2008), price thresholds (Pauwels et al., 2007), cross-store effects (Walters, 1991), cross-category demand (Dawes, 2004), product category characteristics (DelVecchio, 2001)…”
• Database Paper - The IRI Marketing Data Set (2008, background): “Sriram et al. (2007) and Pauwels et al. (2007) have both called for more data to address these issues.”
• The Kinked Demand Curve and Price Rigidity: Evidence from Scanner Data (2010, background): “The hypothesis of asymmetric price elasticities has also been investigated in the management science literature (see, e.g., Pauwels et al., 2007).”
• Structural Workshop Paper - Discrete-Choice Models of Consumer Demand in Marketing (2011, background): “Descriptive evidence has documented signi cant asymmetries in price-response across brands of di ering quality tiers (e.g. Pauwels et al. 2007).”