Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions

By Shuba Srinivasan, Dominique M. Hanssens. 2009

210 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/e97a7a90da71f529cbe72f1b95bcb8da4986550e

Citations in the corpus

Brand Capital and Firm Value (2014, unknown): “…estimated in Simmon and Sullivan (1993) using a reduced-form approach, and are in line with the values typically reported in the literature on brand valuation surveyed in Srinivasan and Hanssens (2008), thus suggesting that the measure of brand capital that we propose has reasonable properties.”
Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance (2012, unknown): “First, as a measure of shareholder value, market performance is the ultimate concern of the ﬁrm and increasingly used in marketing studies (Srinivasan and Hanssens 2009).”
What drives financial performance–resource efficiency or resource slack?: Evidence from U.S. Based Manufacturing Firms from 1991 to 2006 (2011, unknown): “In contrast, research in marketing has instead focused on marketing resources (cf., Srinivasan and Hanssens, 2009).”
The Impact of Brand Quality on Shareholder Wealth (2011, unknown): “Kimbrough, Michael D. and Leigh McAlister (2009), ―Linking Marketing Actions to Value Creation and Firm Value: Insights from Accounting Research,‖ in Commentaries and Rejoinder to ―Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions‖ by Srinivasan and Hanssens (2009), Journal”
Satisfaction, Complaint, and the Stock Value Gap (2008, unknown): “…provide refreshing directions for future marketing research efforts to quantify and benchmark the stock market value of investments in innovation, product quality, channel partnerships, and the like (Prabhu, Chandy, and Ellis 2005; Sorescu, Chandy, and Prabhu 2007; Srinivasan and Hanssens 2007).”
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective (2011, unknown): “These additions help distinguish between direct effects from marketing expenditures and indirect effects that run through these other variables (Joshi and Hanssens 2010; Srinivasan et al. 2009). We do not include competitive variables, because not only pharmaceutical manufacturers compete for invest”
Data Privacy: Effects on Customer and Firm Performance (2017, unknown): “Because of our interest in the precise effect of data breaches, we employ an event study to gauge the impact of data breaches with known timestamps on subsequent stock prices (Srinivasan and Hanssens 2009).”
On the value relevance of customer satisfaction. Multiple drivers and multiple markets (2012, unknown): “Focusing on short-term effects, other studies evaluate whether investors react directly to the announcement of a metric such as the American Customer Satisfaction Index (ACSI) ( Srinivasan and Hanssens 2009 ).”
From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction (2015, unknown): “By using a fixed-effects formulation (Srinivasan and Hanssens 2009), we controlled for unobserved time-invariant firm- and industry-specific effects.”
Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration (2012, unknown): “Advertising creates entry barriers by discouraging potential competitors from entering the market (Srinivasan et al. 2009).”
Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great (2013, unknown): “Following Srinivasan et al. (2009), we also include the unexpected changes (i.e., autoregressive residuals; when using the levels instead of unexpected changes in the following controls, the effects of news and marketing variables and their interactions remain consistent) in (3) sales growth…”