Research on Innovation: A Review and Agenda for Marketing Science

By John R. Hauser, Gerard J. Tellis, Abbie Griffin. 2006

1,239 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/c87e855855d5e0ede2f3a18458a12bb2c159a6af

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In Management Science and Operations Research

In Strategy and Management

Citations in the corpus

Agent-based simulation of innovation diffusion: a review (2011, background): “…innovation/new product development research, Dawid (2006) reviews agent-based computational economics models of innovation and technological change, Peres et al. (2010) broadly review diffusion modeling efforts, and Hauser et al. (2006) summarize research on innovation from a marketing perspective.”
Interactive Services: A Framework, Synthesis and Research Directions (2009, background): “However, research on strategies and tactics for successful innovation in the design of services – as opposed to innovation in the design of physical goods (including technology) – has been fairly limited (Hauser et al. 2006).”
The Importance of the Raw Idea in Innovation: Testing the Sow's Ear Hypothesis (2014, background): “Working with raw ideas is a real task for firms, which must sort through dozens, hundreds, or even thousands of possibilities typical of the “fuzzy front end” (Hauser, Tellis, and Griffin 2006) of innovation.”
Innovation diffusion and new product growth models: A critical review and research directions (2010, background): “…models Individual-level models Fully connected networks Partially connected and small-world networks Products Services Forecasting Managerial diagnostics (2000); Meade and Islam (2006); Hauser, Tellis and Griffin (2006); Chandrasekaran and Tellis (2007); and Krishnan and Suman (2009)).”
The effects of supplier involvement and knowledge protection on product innovation in customer-supplier relationships: a study of global automotive suppliers in China (2014, background): “While some studies show that innovation generation is beneficial for firm performance (e.g. Han, Page 14 of 56 Kim, and Srivastava, 1998), others find no relationship or even a negative impact on financial performance (Hauser, Tellis, and Griffin, 2006).”
The influence of supply network structure on firm innovation (2014, background): “[85] argue that protecting one’s lead in technological evolution, and hence achieving competitive advantage, is done by securing patents.”