Who Benefits from Store Brand Entry

By Koen Pauwels, Shuba Srinivasan. 2004

391 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/407faec9df05366d6fd77fe2a03a2d6ac3cb8fc4

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Citations in the corpus

Retailer Pricing and Competitive Effects (2009, neutral): “Pauwels and Srinivasan (2004) study the effects of different levels of national brands.”
Promotion Effect on Endogenous Consumption (2005, background): “…b), Kopalle et al. (1999), Dekimpe et al. (1999), Paap and Franses (2000), Nijs et al. (2001), and Pauwels et al. (2002), van Heerde et al. (2004), Pauwels and Srinivasan (2004), etc. the responsiveness of consumption to promotion in order to measure the effectiveness of promotion on sales more…”
Retail-Price Drivers and Retailer Profits (2007, background): “Variance decomposition Forecast error variance Enders (2004) Hanssens (1998) What are the drivers of retail price…? decomposition Pauwels et al. (2004) Generalized forecast Pesaran and Shin (1998) This paper Without imposing a causal ordering on the variables? error variance decomposition (GFEVD) 3.”
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004, methodology): “——— and Shuba Srinivasan (2004), “Who Benefits from Store Brand Entry?””
The Dynamic Effect of Innovation on Market Structure (2004, methodology): “The Dynamic Effect of Innovation on Market Structure Product innovation is endemic among consumer packaged goods firms and is an integral component of their marketing strategy.”
Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage (2007, background): “…network effects studied extensively in the marketing and economics literature.4 A cross-market network effect has two basic 3 Another paper relating to this literature is Pauwels and Srinivasan (2004), which examines the impact of store brand entry on the performance of the incumbent brands.”
What is Special about Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance (2013, methodology): “Price is operationalized as price per unit calculated for each SKU and then share weighted by the SKU market share using constant weights for each store (Pauwels and Srinivasan 2004).”