Retail-Price Drivers and Retailer Profits

By Vincent R. Nijs, Shuba Srinivasan, Koen Pauwels. 2007

138 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/4f06c160af76483a0413efbdf58bf6fe49db5ae6

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Citations in the corpus

Identifying demand effects in a large network of product categories (2015, methodology): “…et al., 2000; Srinivasan et al., 2004), (iii) aggregating or pooling over, for instance, stores or competitors (e.g. Horvath et al., 2005; Slotegraaf and Pauwels, 2008), and (iv) applying Least Squares to a restricted model (e.g. Dekimpe and Hanssens, 1995; Dekimpe et al., 1999; Nijs et al., 2007).”
Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009, unknown): “Another plausible explanation for these sign switches is price inertia or habit formation in sales promotions: The short-term success of promotions makes it attractive for managers to continue using them (Nijs, Srinivasan, and Pauwels 2007).”
Retailer Pricing and Competitive Effects (2009, unknown): “On the other hand, the Nijs, Srinivasan, and Pauwels (2007) study of 55 Denver area supermarkets in 43 categories over 123 weeks shows that competitive retailer prices account for 5.5 percent of retail price variance—well behind cost, demand, and category management considerations.”
The Kinked Demand Curve and Price Rigidity: Evidence from Scanner Data (2010, background): “This assumption is supported by Steenkamp et al. (2005) and Nijs et al. (2007).”
Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (2009, background): “Dekimpe and Hanssens (1999), Bronnenberg et al. (2000), and Nijs et al. (2007) provide outstanding examples of VAR applications in marketing, while Campbell and Shiller (1988) and Statman et al. (2006) offer exceptional examples of VAR studies in finance.”
Database Paper - The IRI Marketing Data Set (2008, unknown): “Examples of other papers using similar data to address related marketing problems include McAlister (2007), Ailawadi et al. (2007), and Nijs et al. (2007) .”
Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands? (2016, methodology): “Third, it permits estimation of the longterm or cumulative effects of causal variables using the impulse response functions (Nijs, Srinivasan, and Pauwels 2007; Tirunillai and Tellis 2012).”
The Direct and Indirect Effects of Advertising Spending on Firm Value (2010, methodology): “Following Dekimpe et al (1999) and Nijs et al. (2001), we determine the duration of the shock (maximum lag k) as the last period in which the IRF value has a |t| statistic greater than 1.”
Winners and Losers in a Major Price War (2008, background): “…a strong belief in the economic rationality and foresight of managers, which may not be supported by the growing literature on managerial biases in pricing (e.g., Nijs, Srinivasan, and Pauwels 2007), competitive overreaction (Leeflang and Wittink 1996), and escalation of commitment (Ghemawat 1991).”