Harald J. van Heerde

Marketing · 2004–2017

A researcher in the Science corpus: 5 papers; trusts 25 researchers and is trusted by 19 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 82 citations into it; #1,247 of 6,289 by trust here, #2,219 by citations
• Economics and Econometrics — 61 citations into it; #6,029 of 23,481 by trust here, #6,570 by citations
• Management Science and Operations Research — 39 citations into it
• Strategy and Management — 13 citations into it
• Sociology and Political Science — 12 citations into it
• Organizational Behavior and Human Resource Management — 8 citations into it

Whom Harald J. van Heerde trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. H. V. van Heerde
2. Sunil Gupta
3. Aviv Nevo
4. Rohini Ahluwalia
5. Rick L. Andrews
6. Peter S. H. Leeflang
7. Michael P. Keane
8. David Besanko
9. D. Laufer
10. Tülin Erdem

Who trusts Harald J. van Heerde overall

1. H. V. van Heerde
2. Kusum L. Ailawadi
3. Laurens Sloot
4. Prasad A. Naik
5. Kathleen Cleeren
6. Scott A. Neslin
7. Tammo H. A. Bijmolt
8. Marnik G. Dekimpe
9. Michael P. Keane
10. Baohong Sun

Papers from Harald J. van Heerde's perspective

Ordered by how strongly the researchers Harald J. van Heerde trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Category-Demand Effects of Price Promotions
2. The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity
3. Brand and Quantity Choice Dynamics Under Price Uncertainty
4. A Probabilistic Choice Model for Market Segmentation and Elasticity Structure
5. Decomposing the Sales Promotion Bump with Store Data
6. Modeling Heterogeneity and State Dependence in Consumer Choice Behavior
7. Competitive Reactions to Advertising and Promotion Attacks
8. Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets
9. The Dynamic Effect of Innovation on Market Structure
10. Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach

Their papers

• Addressing Endogeneity in Marketing Models (2017) — 275 citations
• Decomposing the Sales Promotion Bump with Store Data (2004) — 239 citations
• The Impact of a Product-Harm Crisis on Marketing Effectiveness (2007) — 418 citations
• Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers (2016) — 110 citations
• Sales Promotion Models (2008) — 114 citations