The Long-Term Effect of Marketing Strategy on Brand Sales

By H. V. van Heerde, Carl, F. Mela, T. Finch, M. Ataman, Carl F. Mela. 2010

311 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/adc6780194a4600ffcf8457cae14eb6cd55443d7