Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers

By H. V. van Heerde, Tammo H. A. Bijmolt. 2005

111 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/7426a38d2e4ae461706f5cf1802dc43ac897ed6c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Tammo H. A. Bijmolt
2. H. V. van Heerde
3. Ale Smidts
4. J. Leenheer
5. Marc van Essen
6. Scott A. Neslin
7. Harald J. van Heerde
8. L. Teunter

In Organizational Behavior and Human Resource Management

1. Tammo H. A. Bijmolt
2. H. V. van Heerde
3. Ale Smidts
4. J. Leenheer
5. Abraham Carmeli
6. Yuping Liu
7. Rong Yang
8. Els Breugelmans

Citations in the corpus

• Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability. (2009, unknown): “93 Journal of Marketing Vol. 73 (January 2009), 93–108 © 2009, American Marketing Association ISSN: 0022-2429 (print), 1547-7185 (electronic) Yuping Liu & Rong Yang”
• Do Loyalty Programs Really Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Self-Selecting Members (2006, background): “Loyalty program members and non-members are substantially different in purchase behavior (Van Heerde & Bijmolt, 2005).”