The Dynamic Effect of Innovation on Market Structure

By H. V. van Heerde, Carl F. Mela, Puneet Manchanda. 2004

164 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/d02058a375dfdb39eeef03c35293fe0265b8e4fd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Koen Pauwels
2. H. V. van Heerde
3. Marnik G. Dekimpe
4. Kristiaan Helsen
5. Harald J. van Heerde
6. Carl F. Mela
7. Om Narasimhan
8. Frank M. Bass

In Management Science and Operations Research

1. Koen Pauwels
2. H. V. van Heerde
3. Marnik G. Dekimpe
4. Harald J. van Heerde
5. Carl F. Mela
6. Els Gijsbrechts
7. Frank M. Bass
8. B. Murthi

In Marketing

1. Koen Pauwels
2. H. V. van Heerde
3. Marnik G. Dekimpe
4. Harald J. van Heerde
5. Carl F. Mela
6. Kristiaan Helsen
7. Els Gijsbrechts
8. Frank M. Bass

Citations in the corpus

• Competitive Response to Radical Product Innovations (2008, background): “By redefining the product category’s benefit space, a radical product innovation may not only seize business from existing competitors but also reposition existing products relative to each other (Van Heerde, Mela, and Manchanda 2004).”
• Winners and Losers in a Major Price War (2008, background): “In addition, smaller suppliers and grocery stores are facing bankruptcy (Van Aalst et al. 2005).”
• The Impact of a Product-Harm Crisis on Marketing Effectiveness (2007, result): “This finding is consistent with the notion that short-term price-promotion bumps are partially offset by postpromotion dips (Van Heerde et al. 2000).”
• Consumer adoption of technological innovations: Effects of psychological and functional barriers in a lack of content versus a presence of content situation (2010, background): “For potential buyers, this triggers certain levels of uncertainty when faced with an adoption decision ( van Heerde et al. , 2004”
• Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship (2007, methodology): “Two recent papers in marketing have also employed Gibbs sampling in a DLM framework (Neelamegham and Chintagunta 2004, Van Heerde et al. 2004).”
• The Long-Term Effect of Marketing Strategy on Brand Sales (2010, methodology): “For a detailed discussion on the benefits of DLM methodology and its relationship to other time-series models (e.g., VAR), see Van Heerde, Mela, and Manchanda (2004) andWest and Harrison (1997).”