L. Teunter
Marketing · 2002
A researcher in the Science corpus: 1 paper; trusts 7 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 5 citations into it
Whom L. Teunter trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- H. V. van Heerde
- Pradeep Chintagunta
- Peter S. H. Leeflang
- R. Winer
- D. Wittink
- Kusum L. Ailawadi
- Daniel Kahneman
- Pierre Chandon
- Sunil Gupta
- Wolfgang Karl Härdle
Who trusts L. Teunter overall
Papers from L. Teunter's perspective
Ordered by how strongly the researchers L. Teunter trusts endorse each paper. Same corpus, a different order for every researcher.
- Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions
- The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data
- Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households
- A Benefit Congruency Framework of Sales Promotion Effectiveness
- Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy
- A reference price model of brand choice for frequently purchased products.
- Semiparametric Analysis to Estimate the Deal Effect Curve
- Prospect theory: An analysis of decision under risk Econometrica 47
- The Category-Demand Effects of Price Promotions
- Applied Nonparametric Regression: The kernel method
Their papers
- Analysis of Sales Promotion Effects on Household Purchase Behavior (2002) — 153 citations