Winners and Losers in a Major Price War

By H. V. van Heerde, Els Gijsbrechts, Koen Pauwels. 2008

182 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/72bae9ff2e2ea88a40902c151802acfc2c9e2e38

Citations in the corpus

• Retailer Pricing and Competitive Effects (2009, unknown): “However, retail price competition intensifies during periods of price wars (van Heerde, Gijsbrechts, & Pauwels 2008) and when a “category killer” enters the market.”