What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

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Quality and Private Label Encroachment Strategy (2021, background): “The quality gap and consumers’ willingness to pay can be affected by marketing and manufacturing factors, including product innovation, distinctive packaging, and difﬁculty of producing the product (Steenkamp et al. 2010).”
Cognitive outcomes of brand heritage: A signaling perspective (2018, background): “Literature on pricing strategy for FMCGs stresses the importance of manufacturing aspects over marketing activities in mature markets (Steenkamp et al., 2010).”
It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice (2012, methodology): “The PE measure is similar to that employed in brand valuation research (i.e., Steenkamp et al. 2010), and pre-tests revealed that the answers given by respondents would reflect the total utility of the described bundle of attribute levels, which would allow a comparison with actual retail prices on…”
The role of self-determination theory in marketing science: An integrative review and agenda for research (2019, neutral): “…also be of interest to investigate how consumers' religious views in ﬂ uence their willingness-to-pay a high price premium for luxury products and green products when they are pursuing intrinsic versus extrinsic goals (Biswas & Roy, 2016; Joshanloo, 2016; Steenkamp, Van Heerde, & Geyskens, 2010).”