Webpage Background and Viewer Attitudes

By J. Stevenson, Gordon C. Bruner, Anand Kumar. Journal of Advertising Research, 2000

360 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7a647b90a222f49c0a4c4f3fda46ccece77d03c8

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Citations in the corpus

Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping (2007, background): “It is important to note that a direct path between perceived social presence and attitude is not considered in our research model, as Gefen and Straub (2003) suggest that social presence is mediated through constructs that are antecedents to user intentions, which is closely related to attitude (Ste”
Understanding consumers' responses toward social media advertising and purchase intention toward luxury products (2013, background): “In the case of Web-based mediums, Stevenson, Bruner, and Kumar (2000) found that respondents with a less positive attitude toward advertising on the Web scored lower in terms of purchase intention than those respondents with positive attitudes toward advertising on the Web.”
Effects Of Structural And Perceptual Factors On Attitudes Toward The Website (2003, background): “Several researchers have examined advertising-related effects in the context of the corporate website (Bruner and Kumar, 2000; Coyle and Thorson, 2001; Lynn, Lipp, Akgun, and Crotez, 2002; Stevenson, Bruner, and Kumar, 2000).”
Facebook advertising's influence on intention-to-purchase and purchase amongst Millennials (2015, background): “Stevenson et al. (2000) disclosed that an unfavourable attitude towards online advertising was related to low purchase intention, whereas Wolin et al. (2002) proposed that a favourable attitude towards online advertising usually resulted in more recurrent online purchasing and greater online…”
Web Commercials and Advertising Hierarchy-of-Effects (2000, background): “Complexity is a concern because prior research has found that it could have a negative effect on attitude-toward-the-ad and thereby negatively affect other variables in the advertising hierarchy-of-effects (Stevenson, Bruner, and Kumar, 2000).”
The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent (2006, methodology): “The research also indicated that attitude toward the Web site has a significant positive influence on the advertising hierarchy of effects, especially attitude toward the ad (Bruner and Kumar 2000; Stevenson, Bruner, and Kumar 2000).”
The effectiveness of environmental claims for services advertising (2006, background): “From the perspective of the advertiser, these attitudinal and conative outputs constitute a basis for evaluating the communication effectiveness of the advertisement (Stevenson et al., 2000).”
Assessing the Self-service Technology Encounters: Development and Validation of SSTQUAL Scale (2011, background): “Consumers are predisposed to technologies perceived as trouble-free (Davis 1989) and of low complexity (Stevenson, Bruner, and Kumar 2000).”
Exploring the relationships between e‐service quality, satisfaction, attitudes and behaviours in content‐driven e‐service web sites (2010, result): “In the context of the internet, it has been found similar relationships to studies in the traditional service settings, in that consumer attitudes towards a web site are a key determinant of both adoption and usage behaviour (Bruner and Kumar, 2000; Chen and Wells, 1999; Stevenson et al., 2000).”
Modeling the impact of internet atmospherics on surfer behavior (2005, result): “Also, we did not find a relationship between site attitudes and purchase intentions, whereas prior research did (Stevenson et al., 2000; Notani, 1997).”
EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition (2005, background): “…Dawn 1998; Bruner and Kumar 2000; Chen and Wells 1999; Cho 1999; Cook and Coupey 1998; Coyle and Thorson 2001; Gallagher, Parsons, and Foster 2001; Stevenson, Bruner, and Kumar 2000), we still do not have a complete understanding of the processes or the consumer responses toward Web sites…”