Attitude Formation Onlin - how the Consumer's need for Cognition Affects the Relationship between Attitude towards the Website and Attitude towards the Brand

By Mariafrancesca Sicilia, Salvador Ruiz, N. Reynolds. 2006

86 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1a4a3a48bcb23a86ccae98c8ab89a4250c57b8ac