The impact of cognitive and/or affective processing styles on consumer response to advertising appeals

By Salvador Ruiz, Mariafrancesca Sicilia. 2004

208 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/77b2de3aab8c551e32d05ceabc321c7e1531a05f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Richard E. Petty
2. P. Briñol
3. J. Teeny
4. Joseph J. Siev
5. Zakary L. Tormala
6. Derek D. Rucker
7. Kenneth G. DeMarree

In Marketing

1. P. Briñol
2. Richard E. Petty
3. J. Teeny
4. Zakary L. Tormala

In Sociology and Political Science

1. P. Briñol
2. Richard E. Petty
3. J. Teeny
4. Joseph J. Siev
5. Zakary L. Tormala
6. Derek D. Rucker
7. Bertram Gawronski
8. Kenneth G. DeMarree

Citations in the corpus

• A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion (2020, background): “…when consumers were advertised a new drink, those who generally hold affectively based attitudes were more persuaded by a beverage taste test, whereas those who generally hold cognitive attitudes were more persuaded by facts about the drink (Haddock et al., 2008; Ruiz de Maya & Sicilia, 2004).”