The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites

By J. Coyle, Esther Thorson. 2001

1,272 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/16e03f26510e25a41ef2fa9018abf640d64049b9

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In Information Systems and Management

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications (2016, methodology): “…e ﬀ ects of other salient media characteristics – such as telepresence, vividness and interactivity – on consumer responses have also been mediated by ﬂ ow (Coyle & Thorson, 2001; Ho ﬀ man & Novak, 2009; Nah et al., 2011), this needs to be examined also for augmentation and its psychological…”
Investigating the Influence of the Functional Mechanisms of Online Product Presentations (2007, positive): “The two video conditions and the VPE condition are expected to have higher levels of vividness than static images, because video and VPE employ continuous visual stimuli and sound effects (Coyle and Thorson 2001).”
The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective (2020, background): “Interactivity allows users to manipulate the virtual environment in real time [40] and is perceived to be one of key determinants of enjoyment in interactive systems [41].”
The effect of information presentation modes on tourists’ responses in Internet marketing: the moderating role of emotions (2017, background): “Telepresence for consumers refers to the perception of a mediated world being non-mediated (Nah, Eschenbrenner, & DeWester, 2011), creating a virtual product experience (Coyle & Thorson, 2001; Klein, 2003).”
Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2010, background): “5 Other empirical studies support interactivity’s placement in the conceptual framework (Coyle and Thorson, 2001; Fiore et al., 2005; Hopkins et al., 2004; Klein, 2003) by positioning it as an antecedent of another experiential construct, telepresence, itself defined by Steuer (1992) as “the experie”
Determinants of Perceived Web Site Interactivity (2008, background): “Recent research has suggested that increasing the quantity of some Web site features results in greater interactivity (Coyle and Thorson 2001; Macias 2003; Sicilia, Ruiz, and Munuera 2005).”
Social Commerce Success: Antecedents of Purchase Intention and the Mediating Role of Trust (2020, background): “Moreover, Coyle and Thorson (2001) found that social interaction is considered an important factor in determining different affective and behavioral outcomes such as decision-making.”