R. Lutz

Marketing · 2000–2016

A researcher in the Science corpus: 7 papers; trusts 1 researcher and is trusted by 13 researchers here, as inferred from the citation graph.

Subfields

Whom R. Lutz trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Amna Kirmani

Who trusts R. Lutz overall

  1. Richard Elliott
  2. Soo Jiuan Tan
  3. Elizabeth S. Moore
  4. Moniek Buijzen
  5. Marc Fetscherin
  6. June Cotte
  7. Patti M. Valkenburg
  8. Shi Zhang
  9. Clare Leonard
  10. Lily Chia

Papers from R. Lutz's perspective

Ordered by how strongly the researchers R. Lutz trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The self and the brand
  2. Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects
  3. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
  4. Comprehending Complex Concepts
  5. On Creative Cognition
  6. Structured imagination: The role of category structure in exemplar generation.
  7. The Construction of Preference: Constructive Consumer Choice Processes
  8. Ideals and Oughts and the Reliance of Affect Versus Substance in Persuasion
  9. Advertising as information
  10. Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads

Their papers