Lily Chia

2007

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Whom Lily Chia trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. R. Lutz

Papers from Lily Chia's perspective

Ordered by how strongly the researchers Lily Chia trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Measuring the Intrusiveness of Advertisements: Scale Development and Validation
  2. The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting
  3. THE FUNCTION OF FORMAT: Consumer Responses to Six On-line Advertising Formats
  4. Multivariate Data Analysis (Technometrics)
  5. The self and the brand
  6. Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects
  7. Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship
  8. Understanding sponsorship effects
  9. Uses and Gratifications Theory in the 21st Century
  10. Describing and Measuring Emotional Response to Shopping Experience

Their papers