Broadening (and narrowing) the scope of brand relationships

By J. Alba, R. Lutz. 2013

89 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/59af98d81b8744475114a64847b79d4e5b7b47cc

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Marc Fetscherin
2. D. Macinnis
3. Daniel Heinrich
4. V. Folkes
5. Bernd H. Schmitt

In Organizational Behavior and Human Resource Management

1. Marc Fetscherin
2. D. Macinnis
3. Daniel Heinrich
4. V. Folkes
5. Bernd H. Schmitt

In Sociology and Political Science

1. Marc Fetscherin
2. D. Macinnis
3. Daniel Heinrich
4. V. Folkes

Citations in the corpus

• Consumer Brand Relationships Research: A Bibliometric Citation Meta-Analysis (2015, background): “One recent article which is an extension of this research stream is by Alba and Lutz (2013) who present their Attachment-Aversion (AA) Relationship Model and discuss the scope of brand relationships research by presenting their typology of AA relationships.”
• Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017, background): “First, the fact that consumers can relate to brands in human-like terms should not be taken as evidence that they always do (see Aggarwal, 2004; Alba & Lutz, 2013; Batra et al., 2012; Miller et al., 2012; Park et al., 2013b).”