Clare Leonard

2004

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Whom Clare Leonard trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Elizabeth S. Moore
2. R. Lutz

Papers from Clare Leonard's perspective

Ordered by how strongly the researchers Clare Leonard trusts endorse each paper. Same corpus, a different order for every researcher.

1. Children, Advertising, and Product Experiences: A Multimethod Inquiry
2. When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue
3. Passing the Torch: Intergenerational Influences as a Source of Brand Equity
4. Creating virtual product experiences: The role of telepresence
5. Children and Television Advertising
6. Delusions of success. How optimism undermines executives' decisions. (Harvard Business Review)
7. The self and the brand
8. Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects

Their papers

• Peer pressure and poverty: exploring fashion brands and consumption symbolism among children of the ‘British poor’ (2004) — 186 citations