Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects

By Yong-Soon Kang, P. Herr. 2006

173 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/eb0c9d5fc2a3718c380bb327dc12bde78096fe7e

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Citations in the corpus

The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms (2020, background): “…people are more effective in presenting appearance-relevant products that enhance sociability, unattractive faces bring an advantage over plain-looking faces when they are associated with a product related to technical or professional expertise (e.g., Bower and Landreth 2001; Kang and Herr 2006).”
The elaboration likelihood model: review, critique and research agenda (2014, background): “Most studies have focused on trying to replicate a portion, variable, or construct of the ELM (Kang and Herr, 2006; See et al., 2009; Te’eni-Harari et al., 2007; Trampe et al., 2010).”
Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets (2008, background): “…of a message source often exert direct effects on message recipients' attitudes and behaviors, independent of the message content (e.g., Chaiken and Maheshwaran 1994, Petty et al. 1998, Simpson et al. 2000, Cohen 2003, Menon and Blount 2003, Chang 2004, Pornpitakpan 2004, Kang and Herr 2006).”
Multiple endorsers and multiple endorsements: The influence of message repetition, source congruence and involvement on brand attitudes (2012, background): “Finally, research on the Elaboration Likelihood Model (ELM) has established that consumer involvement moderates the effect of source characteristics and congruence on consumer response to celebrity advertising (Kang & Herr, 2006; Kirmani & Shiv, 1998; Petty et al., 1983).”
The evolution of equity crowdfunding: Insights from co-investments of angels and the crowd (2019, background): “Previous literature on signaling and information exchange stresses the differing credibility and trustworthiness of signals depending on their source (e.g., Gomulya and Mishina, 2017; Kang and Herr, 2006).”
Beauty as a Tool: The Effect of Model Attractiveness, Product Relevance, and Elaboration Likelihood on Advertising Effectiveness (2010, background): “This, however, makes sense when one considers research by Petty, Wegener, and White (1999), as well as Kang and Herr (2006), whose studies suggest that for boomerang effects to occur, the potential of a biasing effect of model attractiveness should be made salient to individuals.”
Two minds, three ways: dual system and dual process models in consumer psychology (2012, background): “1988), trustworthiness of the source (Kang and Herr 2006), or the interactivity of a website (Liu and Shrum 2009).”
Celebrity endorsements: a literature review and research agenda (2016, background): “Thus, the integrative model developed by Kang and Herr (2006) could potentially be used to explain the conflicting source effects results in celebrity endorsement research.”