Soo Jiuan Tan

Marketing · 2002–2018

A researcher in the Science corpus: 6 papers; trusts 2 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

Whom Soo Jiuan Tan trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. R. Lutz
  2. Hairong Li

Who trusts Soo Jiuan Tan overall

  1. Kwek Choon Ling
  2. Nicolas D. Hamelin

Papers from Soo Jiuan Tan's perspective

Ordered by how strongly the researchers Soo Jiuan Tan trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Structural equation modeling with EQS : basic concepts, applications, and programming
  2. Measuring the Intrusiveness of Advertisements: Scale Development and Validation
  3. A Review and Synthesis of the Measurement Invariance Literature: Suggestions, Practices, and Recommendations for Organizational Research
  4. The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting
  5. The psychology of interpersonal relations
  6. THE FUNCTION OF FORMAT: Consumer Responses to Six On-line Advertising Formats
  7. Multivariate Data Analysis (Technometrics)
  8. The self and the brand
  9. Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects
  10. Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship

Their papers