Shi Zhang
Marketing · with Brakus · 2002–2014
A researcher in the Science corpus: 3 papers; trusts 8 researchers and is trusted by 2 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 18 citations into it; #4,340 of 6,289 by trust here, #3,003 by citations
- Cognitive Neuroscience — 10 citations into it
- General Decision Sciences — 8 citations into it
Whom Shi Zhang trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Shi Zhang overall
Papers from Shi Zhang's perspective
Ordered by how strongly the researchers Shi Zhang trusts endorse each paper. Same corpus, a different order for every researcher.
- Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience? (Personality and Social Psychology Review)
- Metacognitive Experiences in Consumer Judgment and Decision Making
- Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice
- Uniting the Tribes of Fluency to Form a Metacognitive Nation (Personality and Social Psychology Review)
- Children, Advertising, and Product Experiences: A Multimethod Inquiry
- Concepts, Kinds, and Cognitive Development
- The place of perception in children's concepts ☆
- Should consumer attitudes be reduced to their affective and cognitive bases? Validation of a hierarchical model
- Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price,
- Heterogeneous Logit Model Implications for Brand Positioning
Their papers
- Experiential Attributes and Consumer Judgments (2008) — 96 citations
- “Deep” and “Surface” Cues: Brand Extension Evaluations by Children and Adults (2002) — 143 citations
- Experiential product attributes and preferences for new products: The role of processing fluency (2014) — 126 citations