Advertising as information

By S. Chapman. 1999

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Citations in the corpus

Price of Transparency in Strategic Machine Learning (2016, background): “There exists a substantial amount of literature in information economics on communicating information in senser-receiver games: using as advertising [12], [13], education [14], disclosure of verifiable information [15], or cheap talk [16], or information disclosure[17], [18].”
Do business process reengineering projects payoff? Evidence from the United States (2010, background): “8 Third, there is ample evidence in the literature supporting a positive relationship between advertising expenditure and firm performance [41, 42, 43].”
Consumption effects of genetic modification: what if consumers are right? (2002, background): “Since the presence or absence of the GM is not detectable with either search or experience, the GM can be referred to as a credence characteristic (Darby and Karni, 1973; Nelson, 1974).”
Does Advertising Overcome Brand Loyalty? Evidence from the Breakfast-Cereals Market (2004, background): “…is provided in the literature on advertising’s role in informing consumers, either directly (cf. Butters, 1977; Grossman and Shapiro, 1984; Stigler, 1964) or indirectly (via “signaling”; cf. Kihlstrom and Riordan, 1984; Milgrom and Roberts, 1986; Nelson, 1974) about brand attributes and/or prices.”
Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents (2014, unknown): “Experience goods (whose utility cannot be ascertained before purchase) (Nelson 1970, 1974) such as clothes, wines, and cosmetics, are increasingly sold online, despite the return rates for such goods being higher.”
The Influence of Product Variety on Brand Perception and Choice (2007, background): “The notion that consumers rely on cues to assess quality is well established and has been relied on in both marketing (e.g., Allison and Uhl 1964, Olson 1977, Mayzlin 2006, Purohit and Srivastava 2001) and economics (e.g., Klein and Leffler 1981, Nelson 1974 ).”
Promotional Chat on the Internet (2006, background): “In traditional advertising models, firms spend more resources promoting their winners, which results in advertising being a credible signal of quality (see, for example, Nelson 1974, Milgrom and Roberts 1986, Kihlstrom and Riordan 1984).”
Advertising Expensive Mortgages (2016, background): “On the one hand, the information view claims that advertising allows consumers to find better products (Nelson (1974)).”
Virtual Product Experience: Effects of Visual and Functional Control of Products on Perceived Diagnosticity and Flow in Electronic Shopping (2004, background): “According to Nelson [61], two different types of product attributes are related to direct product experience: search attributes and experience attributes.”
The Economic Analysis of Advertising (2005, background): “In particular, and in line with arguments by Demsetz (1973, 1974) and Nelson (1974b, 1975), firms of superior efficiency may advertise more and earn more.”
Puttin' on the Ritz: Pre-Ipo Enlistment of Prestigious Affiliates as Deadline-Induced Remediation (2008, background): “Therefore, it is relatively expensive to sign on parties with the desired attributes (Benjamin & Podolny, 1999; Hsu, 2004; Nelson, 1970, 1974; Spence, 1974).”
Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods (2009, methodology): “We conclude from our empirical results that the search and experience goods classification (Nelson 1970, 1974) still provides important insights into consumer behavior in online environments.”
Free riding and customer retention across retailers’ channels (2005, background): “Since the work of Stigler (1961) and Nelson (1970, 1974), researchers often classify products according to the extent to which consumers can investigate their dominant characteristics prior to purchase.”
Consumer reactions to the availability of organic food in discount supermarkets (2013, background): “The quality dimensions can be distinguished into search, experience and credence aspects depending upon when and whether the consumer can judge the quality (Nelson, 1970, 1974; Darby and Karni, 1973).”
Advertising, Learning, and Consumer Choice in Experience Good Markets: A Structural Empirical Examination (1999, methodology): “Nelson (1974) includes some interesting empirical work that seems to suggest the existence of signaling information in advertising, but his methods cannot formally measure or separate di erent e ects.”
Advertising, Breadth of Ownership, and Liquidity (2004, unknown): “For decades, economists have studied how advertising conveys product market information [Stigler (1961), Telser (1964), Nelson (1974), Bagwell and Ramey (1994), Grossman and Shapiro (1984), Kihlstrom and Riordan (1984), and Milgrom and Roberts (1986)], how it creates brand loyalty [Robinson (1933),…”