An Empirical Test of an Updated Relevance-Accessibility Model of Advertising Effectiveness

By W. Baker, R. Lutz. 2000

143 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7349718f149d88b083d947bb3ee0c6b4fa584c7d