Passing the Torch: Intergenerational Influences as a Source of Brand Equity

By Elizabeth S. Moore, William L. Wilkie, R. Lutz. 2002

391 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/21956410ea577fa656abb36884cc33430cc381ea

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Citations in the corpus

Brands as Relationship Partners: Warmth, Competence, and In-Between (2012, neutral): “On an individual versus cultural level, consumer research supports the anthropomorphic power of brands that become associated with loved and detested others (Moore et al., 2002; Olsen, 1993; Solomon, 1983) both present and past (Fournier, 1998).”
Children's influence on and participation in the family decision process during food buying (2007, background): “), a phenomenon called reciprocal socialisation, suggesting that children influence parents, just as parents influence children ( Moore et al. , 2003”
Consumer Brand Relationships Research: A Bibliometric Citation Meta-Analysis (2015, neutral): “Moore, Wilkie, and Lutz (2002) (62 in Fig.”
Mapping symbolic (anti-) consumption (2009, background): “Intergenerational influences (Moore et al., 2002) play a significant role in the process of consumer socialization (Ekstrom, 2006) with parents influencing children's consumption choices and brands.”
Children and the Changing World of Advertising (2004, background): “Printed in the Netherlands. forging brand loyalties at an early age (e.g., Moore et al., 2002).”
Family Identity: A Framework of Identity Interplay in Consumption Practices (2008, background): “Intergenerational influences and transfers of various objects, possessions, and practices signal the nature of certain family relationships and shape family and individual identity (Bolea 2000; Curasi, Price, and Arnould 2004; Moore et al. 2002; Moore and Wilkie 2005; Moore-Shay and Lutz 1988).”
From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being (2011, positive): “Socialization begins during childhood, and in general, the family is the most important means of socialization, providing information, pressure to conform, and support (Moore, Wilkie, and Lutz 2002).”
Prior family business exposure as intergenerational influence and entrepreneurial intent: A Theory of Planned Behavior approach (2007, background): “Prior family business exposure can be viewed as an intergenerational influence agent, since IG serves as one mechanism whereby “…thewithin-family transmission of information, beliefs, and resources…” occurs (Moore et al., 2002: 17).”
The meanings of branded products: A cross-national scale development and meaning assessment (2008, background): “Research has demonstrated that intergenerational influence has a significant effect both on product and brand level choices (Moore et al., 2002) and on brand loyalty (Langer, 1997).”
Families and Innovative Consumer Behavior: A Triadic Analysis of Sibling and Parental Influence (2004, methodology): “We adopt the recent definition offered by Moore and her colleagues that intergenerational influence is " the within family transmission of information, beliefs, and resources from one generation to the next " (Moore et al. 2002, p. 17).”