Wayne D. Hoyer

Marketing · 2000–2020

A researcher in the Science corpus: 13 papers; trusts 24 researchers and is trusted by 16 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 111 citations into it; #1,246 of 6,289 by trust here, #192 by citations
• Organizational Behavior and Human Resource Management — 84 citations into it; #2,759 of 8,741 by trust here, #1,130 by citations
• Sociology and Political Science — 73 citations into it; #9,184 of 22,756 by trust here, #1,775 by citations
• Social Psychology — 47 citations into it; #8,312 of 15,694 by trust here, #6,384 by citations
• Information Systems and Management — 23 citations into it
• Experimental and Cognitive Psychology — 20 citations into it; #5,358 of 9,731 by trust here, #1,407 by citations
• Strategy and Management — 20 citations into it; #7,263 of 10,874 by trust here, #3,160 by citations
• Cognitive Neuroscience — 19 citations into it

Whom Wayne D. Hoyer trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Christian Homburg
2. M. Holbrook
3. Ravi K. Dhar
4. Erica Mina Okada
5. Aaron C. Ahuvia
6. P. Homer
7. S. Charters
8. Helmut Leder
9. A. Rindfleisch
10. Roland T. Rust

Who trusts Wayne D. Hoyer overall

1. Katja Gelbrich
2. Jong Hee Park
3. Arnold Japutra
4. T. Cline
5. Martin Eisend
6. Philipp A. Rauschnabel
7. Thi Bich Hanh Tran

Papers from Wayne D. Hoyer's perspective

Ordered by how strongly the researchers Wayne D. Hoyer trusts endorse each paper. Same corpus, a different order for every researcher.

1. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
2. The Construction of Preference: Constructive Consumer Choice Processes
3. The Social Identity Theory of Intergroup Behavior.
4. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
5. Handbook of motivation and cognition : foundations of social behavior
6. Consumer Choice between Hedonic and Utilitarian Goods
7. Affect Monitoring and the Primacy of Feelings in Judgment
8. Applied Longitudinal Data Analysis
9. On seeing human: a three-factor theory of anthropomorphism. (Psychology Review)
10. From Uncertain Intentions to Actual Behavior: A Threshold Model of Whether and When Salespeople Quit

Their papers

• Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011) — 1,324 citations
• Social Identity and the Service-Profit Chain (2009) — 686 citations
• The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising (2000) — 311 citations
• Humor in Television Advertising: A Moment-to-Moment Analysis (2004) — 121 citations
• Transforming the Customer Experience through New Technologies (2020) — 784 citations
• When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage (2016) — 245 citations
• The role of aesthetic taste in consumer behavior (2012) — 165 citations
• Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes (2011) — 128 citations
• The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products (2006) — 1,252 citations
• The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective (2006) — 525 citations
• Customers’ reactions to price increases: Do customer satisfaction and perceived motive fairness matter? (2005) — 316 citations
• An attitude-behavior model of salespeople’s customer orientation (2005) — 462 citations
• The Real Men. Real Depression Campaign: Overview, Theoretical Implications, and Research Considerations. (2005) — 117 citations