T. Cline
Marketing · with Kellaris · 2003–2007
A researcher in the Science corpus: 3 papers; trusts 3 researchers and is trusted by 1 researcher here, as inferred from the citation graph.
Subfields
- Marketing — 5 citations into it
Whom T. Cline trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts T. Cline overall
Papers from T. Cline's perspective
Ordered by how strongly the researchers T. Cline trusts endorse each paper. Same corpus, a different order for every researcher.
- The efficient assessment of need for cognition.
- The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising
- Humor in Advertising
- Features of Similarity
- Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
- Promoting systematic processing in low-motivation settings: effect of incongruent information on processing and judgment.
- Consumers’ Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions?
- Rethinking individualism and collectivism: evaluation of theoretical assumptions and meta-analyses. (Psychological bulletin)
- Localization: A Global Manifesto
- Cognitive and Affective Reactions of U.S. Consumers to Global Brands
Their papers
- When Does Humor Enhance or Inhibit Ad Responses? - The Moderating Role Of The Need For Humor (2003) — 192 citations
- Early-Entrant Advantage, Word-of-Mouth Communication, Brand Similarity, and the Consumer Decision-Making Process (2003) — 202 citations
- The Influence of Humor Strength and Humor—Message Relatedness on Ad Memorability: A Dual Process Model (2007) — 137 citations