P. Homer

Marketing · 2001–2009

A researcher in the Science corpus: 6 papers; trusts 9 researchers and is trusted by 36 researchers here, as inferred from the citation graph.

Subfields

Whom P. Homer trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. B. Jacobson
  2. Kevin E. Voss
  3. Laurette Dube
  4. D. H. Dean
  5. Eric R. Spangenberg
  6. Jennifer Edson Escalas
  7. J. Turner

Who trusts P. Homer overall

  1. U. Orth
  2. Lauren I. Labrecque
  3. L. Bergkvist
  4. Brett A. S. Martin
  5. Nicole Koenig‐Lewis
  6. N. Prebensen
  7. Nathalie Dens
  8. Wayne D. Hoyer
  9. Yann Truong
  10. Nathalie Fleck

Papers from P. Homer's perspective

Ordered by how strongly the researchers P. Homer trusts endorse each paper. Same corpus, a different order for every researcher.

  1. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
  2. Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice
  3. The Social Identity Theory of Intergroup Behavior.
  4. Reasoning the fast and frugal way: models of bounded rationality.
  5. Statistical Principles in Experimental Design
  6. Should consumer attitudes be reduced to their affective and cognitive bases? Validation of a hierarchical model
  7. An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources (Management Sciences)
  8. The Social Psychology of the Creation of a Sports Fan Identity: A Theoretical Review of the Literature
  9. The A2SC2 Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice
  10. Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services

Their papers