Customers’ reactions to price increases: Do customer satisfaction and perceived motive fairness matter?
By Christian Homburg, Wayne D. Hoyer, Nicole Koschate. 2005
316 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/043edab2b122614b58d0e1a96d7d362052f577d5
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry. (2011, background): “Company reputation, motives, and previous consumer satisfaction appear to affect consumers’ perceptions of the fairness of price increases (Campbell, 1999; Homburg et al., 2005).”
- The Effect of Service Price Increases on Customer Retention (2009, unknown): “Relationship breadth is one outcome of customer satisfaction (Cooil et al. 2007; Verhoef, Franses, and Hoekstra 2001), which is linked to lower price sensitivity (e.g., Homburg et al. 2005).”
- Anger, frustration, and helplessness after service failure: coping strategies and effective informational support (2010, methodology): “Dissatisfaction was captured by two items adapted from Homburg et al. (2005 ) ( α=.93).”