The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products

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Shining in the Center: Central Gaze Cascade Effect on Product Choice (2012, background): “Note that consumers are more likely to draw inferences about brands using irrelevant, nondiagnostic information, such as their lay beliefs, if and when the brands are unfamiliar (Broniarczyk and Alba 1994; Raghunathan, Naylor, and Hoyer 2006).”
Framing the Game: Assessing the Impact of Cultural Representations on Consumer Perceptions of Legitimacy (2013, neutral): “How might labeling subtly affect food choice (see, e.g., Keller, Sternthal, and Tybout 2002; Raghunathan, Naylor, and Hoyer 2006) or brand image?”
Measuring consumers attitudes towards health and taste and their association with food-related life-styles and preferences (2019, background): “Numerous consumer studies have shown a tendency of some western cultures to see food pleasure as being in opposition to health (Raghunathan, Naylor & Hoyer, 2006; Kivetz & Simonson, 2002; Roininen, Tuorila, Zandstra, de Graaf, Vehkalahti, Stubenitsky & Mela, 2001; Rozin, Fischler, Imada, Sarubin &…”
It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment (2017, background): “For instance, Kirmani, Lee, and Yoon (2004) showed that consumers spontaneously infer that higher advertising expenditures imply higher product quality, and similarly, Raghunathan, Naylor, and Hoyer (2006) found that the “unhealthy ¼ tasty” intuition operates at an implicit level.”