The role of aesthetic taste in consumer behavior

By Wayne D. Hoyer, Nicola E. Stokburger‐Sauer. 2012

165 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0f60bb2c4abfe1ade258c8d891f02f48c4350c52

Citations in the corpus

• Cultural Industries: Product–Market Characteristics, Management Challenges and Industry Dynamics (2015, unknown): “Taste in aesthetic and hedonic consumption remains a relatively underresearched area (Hoyer and Stokburger-Sauer 2012).”