Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes

By Thomas Suwelack, J. Hogreve, Wayne D. Hoyer. 2011

128 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/c79aea22f2f162266e2d37723cc44b0e0ee19b01

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Soo Yun Shin
2. Eun-Ju Lee
3. Hye Jin Yoon

Citations in the corpus

• When do consumers buy online product reviews? Effects of review quality, product type, and reviewer's photo (2014, background): “…1974), a computer game (Mudambi & Schuff, 2010), wine (Senecal & Nantel, 2004), and cosmetics (Wei & Lu, 2013) for experiential goods, and a printer (Weathers et al., 2007), vitamin pills (Suwelack et al., 2011), a digital camera (Mudambi & Schuff, 2010), and a USB flash drive for search goods.”