D. Merunka

Marketing · 2008–2019

A researcher in the Science corpus: 7 papers; trusts 25 researchers and is trusted by 14 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 78 citations into it; #1,156 of 6,289 by trust here, #716 by citations
• Organizational Behavior and Human Resource Management — 54 citations into it; #2,115 of 8,741 by trust here, #1,668 by citations
• Sociology and Political Science — 52 citations into it; #5,422 of 22,756 by trust here, #3,141 by citations
• Social Psychology — 29 citations into it
• Applied Psychology — 8 citations into it
• Demography — 6 citations into it
• Management Science and Operations Research — 5 citations into it
• Statistics and Probability — 5 citations into it

Whom D. Merunka trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. J. Hunter
2. Michael K. Lindell
3. Fabiola Baltar
4. Philip M. Podsakoff
5. Arnold Japutra
6. Aaron C. Ahuvia
7. Matthew Thomson
8. R. Peterson
9. Jeffrey W. Lucas
10. Jennifer Edson Escalas

Who trusts D. Merunka overall

1. Philipp A. Rauschnabel
2. Krist R. Swimberghe
3. Marc Fetscherin
4. E. Wallace
5. A. Ismail
6. Susan Fournier
7. Chao-Chin Huang
8. Aaron C. Ahuvia
9. M. Astakhova
10. Narissara Palusuk

Papers from D. Merunka's perspective

Ordered by how strongly the researchers D. Merunka trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
2. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
3. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
4. Accounting for common method variance in cross-sectional research designs. (Journal of Applied Psychology)
5. Beyond technology acceptance: Brand relationships and online brand experience☆
6. On the Use of College Students in Social Science Research: Insights from a Second‐Order Meta‐analysis
7. Brand emotional connection and loyalty
8. Conducting Marketing Science: The Role of Replication in the Research Process
9. Falling in Love With a Product: the Structure of a Romantic Consumer-Product Relationship
10. Beyond Attitudes: Attachment and Consumer Behavior

Their papers

• When consumers love their brands: Exploring the concept and its dimensions (2008) — 644 citations
• Brand passion: Antecedents and consequences (2013) — 334 citations
• Brand experience effects on brand attachment: the role of brand trust, age, and income (2019) — 132 citations
• The use and misuse of student samples: An empirical investigation of European marketing research (2017) — 106 citations
• Convenience samples of college students and research reproducibility (2014) — 563 citations
• The role of brand love in consumer‐brand relationships (2013) — 699 citations
• The Feeling of Love Toward a Brand: Concept and Measurement (2009) — 143 citations