Beyond technology acceptance: Brand relationships and online brand experience☆

By Anna Morgan-Thomas, Cleopatra Veloutsou. 2013

537 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/65eaf2023cb1abff00ed3a82f2dbd088f6c5e456

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In Information Systems and Management

In Marketing

In Sociology and Political Science

Citations in the corpus

Chatbot advertising effectiveness: When does the message get through? (2019, background): “Moreover, perceived usefulness was found to be a main determinant of attitudes towards a technology or brand and the intention to use a technology or brand (Kulviwat et al., 2007; H.-H.; Lee & Chang, 2011; Morgan-Thomas & Veloutsou, 2013; Nysveen, Pedersen, & Thorbjørnsen, 2005).”
Brand experience effects on brand attachment: the role of brand trust, age, and income (2019, background): “Consumers experience brands in any situation of direct or indirect interaction with a branded product or service (Brakus et al., 2009; Kruger, 2018; Morgan-Thomas and Veloutsou, 2013; Schmitt et al., 2015, Trudeau and Shobeiri, 2016).”
Brand loyalty: Exploring self-brand connection and brand experience (2018, background): “It is argued that brand experience, being a personal response when interacting with the brand (Morgan-Thomas and Veloutsou, 2013), could be considered a selfverification process, as interaction provides opportunity for selfverification (Swann and Read, 1981).”
The impact of customer experience and perceived value on sustainable social relationship in blogs: An empirical study (2015, background): “Moreover, increased frequency and duration of customer–brand interactions reflects increased stability of the customer–brand relationship (Morgan-Thomas and Veloutsou, 2013).”
Responsible and active brand personality: On the relationships with brand experience and key relationship constructs (2017, background): “Furthermore, it is argued that brand personality is present when the consumer's mind is evoked with an integrated bundle of information and experiences (Morgan-Thomas & Veloutsou, 2013).”
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities (2019, background): “…and Zarantonello (2009) show a positive link between a measure of brand experience and loyalty, while others show in an online environment that positive brand experiences correlate with satisfaction and intentions to interact with that brand in the future (Morgan-Thomas and Veloutsou 2013).”
Point of adoption and beyond. Initial trust and mobile-payment continuation intention (2020, unknown): “ECT (Oliver, 1980, 1993) has been one of the most widely used theories to study satisfaction (Morgan-Thomas and Veloutsou, 2013).”